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Our Brand
Blue Care has developed a new branding and awareness campaign to support, promote and increase awareness about its services. This includes:
A new-look logo
The Blue Care logo has been refreshed, revitalised and is now more recognisable. The new logo design improves on the old in a number of significant ways:
- The ‘B’ has been moved in front of the words ‘Blue Care’, and can be used on its own
- The font used for the ‘Blue’ and ‘Care’ is heavier and thicker, and easier to read
- There is no space between ‘Blue’ and ‘Care’ so the name is consistent with our web presence www.bluecare.org.au
Car signage
The new look Blue Care vehicles will be on the roads across the Queensland and the northern Tweed region of New South Wales.
Career advertising
Blue Care staff recruitment advertising in national, state and regional areas will incorporate the new logo. See Positions Vacant.